The client had a new website in a narrow, technical market where buyers search for very specific accreditation and standards terms. Google barely knew the site existed: around 35 to 60 impressions a day and almost no rankings.
From a near-new website to 1,000+ daily search impressions
Technical SEO and a library of specialist guides took a new consultancy site from a standing start to over a thousand Google impressions a day in nine weeks.
52 → 886Average daily impressions, first week vs latest
1,086Best single day
23,069Impressions in 65 days
Top 5Positions for core specialist terms
Google Search Console, Web search, 13 August – 16 October 2026. The client’s name and search terms are withheld.
The challenge
What we did
01
Technical foundations
Fixed indexing and structure issues, added schema markup, tightened internal linking and submitted clean sitemaps.
02
Keyword map
Researched the exact standards, certifications and questions buyers type into Google and mapped each to a dedicated page.
03
43+ specialist guides
Wrote and published in-depth guides that answer those searches better than the existing results.
04
Approval-gated publishing
Built a content hub where every article is reviewed and approved by the client before it goes live.
The result
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